Followers

Sunday, April 15, 2012

Small Hotels in The Bahamas taking a stand to market their businesses on a Global Level.

Effective marketing almost seems impossible to the small hotel owner without the resources to operate with a:

*Marketing Department
*Technical Department
*Revenues Management Team
*Reservations Department

 Don't have to be a professional to BoneFish!

Small Hotels offer a unique experience for that someone wanting to getaway and explore a whole new paradise.



The collaboration of these strategies allows small hotels in The Bahamas to take advantage of a local opportunity which is geared to empowering other small business owners in the community and marketing their companies on a global level.  The result is community building and having someone accessible, who truly cares about their success and future endeavors.

Check out what we are doing:  www.beststaybahamas.com 

Sunday, February 19, 2012

What is your Business known for?

If you had to sell your business, what would be your biggest selling feature?  Small businesses have their challenges but one of their strengths is the ability to invest time and passion into their best product. Having many products but not maximizing its marketing strengths can bring in less revenue than having one product and conditioning it to perfection then promoting its selling features.



 Invest a little time and top it off with some passion and what you have is a recipe for success.

Tuesday, January 24, 2012

Boutique Properties Projected Income for 2012

The virtual sectors of online sales and marketing are slowly overtaking traditional buying and selling strategies.    E-tourism accounts for nearly 50% of the E-Commerce market in both the United states and Europe.  2012 is projected to be a very competitive year for Tourism, therefore it is needed for independent/boutique hotels to optimize their online business as it is guaranteed to raise revenue by large margins.  Large resorts and chain hotels are at the disadvantage of the overall decor and service having almost a cloning effect.  Whereas, independent/boutique hotels are ultimately different in all aspects of its operations and product.  This, I would say puts smaller properties at a grave advantage... 2012, the year for Quality, Personalized and Authentic accommodations.    

Wednesday, January 4, 2012

What Independent Hotels are saying...

Independent hotels express displeasure in The Ministry of Tourism and affiliate associations. Can they get organized and form a network that works for them?  Hotels that are not apart of an elite association or pay dues to promotion boards, are left to absorb the cost of marketing and advertisements. These cost add up to a hefty cost at the end of the day, cost that many small hotels can not afford. Networking/organisation is the obvious solution. How do we translate this into selling rooms?  Hoteliers....speak out.