The virtual sectors of online sales and marketing are slowly overtaking traditional buying and selling strategies. E-tourism accounts for nearly 50% of the E-Commerce market in both the United states and Europe. 2012 is projected to be a very competitive year for Tourism, therefore it is needed for independent/boutique hotels to optimize their online business as it is guaranteed to raise revenue by large margins. Large resorts and chain hotels are at the disadvantage of the overall decor and service having almost a cloning effect. Whereas, independent/boutique hotels are ultimately different in all aspects of its operations and product. This, I would say puts smaller properties at a grave advantage... 2012, the year for Quality, Personalized and Authentic accommodations.
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