The virtual sectors of online sales and marketing are slowly overtaking traditional buying and selling strategies. E-tourism accounts for nearly 50% of the E-Commerce market in both the United states and Europe. 2012 is projected to be a very competitive year for Tourism, therefore it is needed for independent/boutique hotels to optimize their online business as it is guaranteed to raise revenue by large margins. Large resorts and chain hotels are at the disadvantage of the overall decor and service having almost a cloning effect. Whereas, independent/boutique hotels are ultimately different in all aspects of its operations and product. This, I would say puts smaller properties at a grave advantage... 2012, the year for Quality, Personalized and Authentic accommodations.
Tuesday, January 24, 2012
Wednesday, January 4, 2012
What Independent Hotels are saying...
Independent hotels express displeasure in The Ministry of Tourism and affiliate associations. Can they get organized and form a network that works for them? Hotels that are not apart of an elite association or pay dues to promotion boards, are left to absorb the cost of marketing and advertisements. These cost add up to a hefty cost at the end of the day, cost that many small hotels can not afford. Networking/organisation is the obvious solution. How do we translate this into selling rooms? Hoteliers....speak out.
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